This was a back door job. Blue Family really really needed a new website. But once we started talking they decided that they needed new branding even more! This is a small group (all related ... go figure!) and they are so fabulous at direction and making decisions. It was truly a pleasure working with them. My favorite comment while asking about their prior city-scape logo was "we don't even own or manage any tall buildings!" Being a family affair, I thought it only proper to give them their own monogram. They do so much within their small shop and the logo and it's alternate marks needed to convey their specialties. I think it is a huge improvement!